Why Your Ai Strategy Is Backwards
Friends, we need to talk about a massive mistake that's killing your AI game.
You're starting with AI.
Stop that.
I know what you're thinking: "Yeah, of course I start with AI. That's why I'm reading your dumb newsletter."
Okay, first, settle down. Nobody forced you to subscribe.
Second of all - think about it: Starting your day by seeking ways to use electricity. You don't wake up and crack your knuckles and go "How am I gonna use electricity to make my day AMAZING today?" You just flip switches when you need light.
Let me explain why this matters - and how to fix it.
THE PROBLEM:
Everyone's obsessed with "AI use cases." They're collecting prompts like Pokemon cards and tossing them in libraries.
They're asking AI to write their first drafts.
They're letting AI set the direction.
And you know what's happening?
Everything is starting to sound the same.
Don't believe me? Ask any poet about AI-generated poetry. They'll tell you it's hot garbage - technically correct, but soulless. Empty calories. The literary equivalent of a plain rice cake.
This is happening across every industry, friends. And it's about to get worse.
THE SOLUTION:
Here's the framework that will set you apart:
THINK - CREATE - AUGMENT
(I'm going to show you exactly how to implement this. Stay with me.)
STEP ONE: THINK
Start with your brain. Your messy, beautiful, human brain.
Forget AI exists for a minute. What are you trying to accomplish? What's the actual task?
Don't worry about "proper" first drafts. This isn't 1995 - you don't need perfectly structured thoughts. Use your phone's voice notes. Scribble ideas. Let your brain run wild.
STEP TWO: CREATE
Get your raw ideas down. All of them. The good, the bad, the "why did I think that was clever?"
Here's why this matters:
When you start with YOUR ideas, AI becomes a collaborator that enhances YOUR voice. Start with AI, and you're just another voice trying to enhance AI's writing.
See the difference?
STEP THREE: AUGMENT
Now - and only now - bring in AI.
But here's the critical part:
Don't ask "What can AI do with this?"
Instead, look at your specific challenges:
Need it clearer?
Want it punchier?
Need examples?
Want different angles?
Let AI solve actual problems, not hypothetical ones.
WHY THIS WORKS:
This approach works because it:
Preserves your unique voice
Keeps AI in its proper role - as a tool, not a driver
Solves real problems instead of imaginary ones
Think about it:
When you teach someone to drive, you don't start by explaining how an internal combustion engine works. You start with "here's where you want to go."
Same with AI.
Start with your destination. Let AI help you get there.
THE BIGGER PICTURE:
The people who will master AI aren't the ones with the longest list of prompts.
They're the ones who understand that AI is software that behaves like a human - which means it works best when responding to actual human needs and ideas.
Not the other way around.
PUTTING IT INTO PRACTICE:
Next time you sit down to work:
Write down your actual tasks for the day
Create your initial thoughts/drafts
THEN ask: "Where could AI help make this better?"
It's that simple. And that powerful.
Because here's the truth:
The future belongs to people who use AI to amplify their voice - not to people who try to amplify AI's voice.
Be the amplifier, not the amplified.
Let's build something original together, friends.
